What is Google Adsense and how to use it for making money online?

Google Adsense is a computer program that can make you some genuine money from blogs or websites and Youtube by being a verified Adsense publisher.

Google Adsense is a computer program, an advertising company that works with the co-ordination with both the Ad publishers and advertisers. Google will pay certain percent to advertisers from the business they make publishing others content in your platform. Making money from adsense will require huge dedication in content publishing may it be a blog post or youtube videos or admob publishing. You can make money from google adsense using two different ways i.e. Blogs or Websites adsense publisher and Youtube Adsense publisher. These publishers world wide will make money according to country viewers (Page Views) their content generates.

Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google. They can generate revenue on either a per-click or per-impression basis. - Wikipedia

Before we dive into how to use adsense for making money online, below we have sort out some terminologies you must know about  google adsense that can highly affect your earnings.

These are some of the important terms to know about Google Adsense :

  • CPM ads
  • Cost-per-Click (CPC)
  • Click through Rate (CTR)
  • Page RPM
  • Ad request RPM

Google CPM ads

CPM stands for "cost per 1000 impressions." Advertisers running CPM ads on Google have set their desired price per 1000 ads served and pay each time their ad appear.

As a publisher, you'll earn revenue each time a CPM Ad is served to your page and viewed by a user. CPM ads compete against cost per click (CPC) ads in Google Adsense Ads' auction, and Google will display those ads' which are expected to earn more revenue for the publishers.

Cost-per-click (CPC)

The cost-per-click (CPC) is the amount you earn each time a user clicks on your ad. The CPC for any ad is determined by the advertiser; some advertisers may be willing to pay more per click than others, depending on what they're advertising.

Clickthrough rate (CTR)

The clickthrough rate (CTR) is the percentage of impressions that led to a click.

( CTR = Clicks / Impressions )

Page RPM

Page revenue per thousand impressions (RPM) is calculated by dividing your estimated earnings by the number of page views you received, then multiplying by 1000.

Page RPM = (Estimated earnings / Number of page views) * 1000

For example, if you earned an estimated $0.25 from 15 page views, then your page RPM would equal ($0.25 / 15) * 1000, or $16.6667.

Ad request RPM

Ad request revenue per thousand impressions (RPM) is calculated by dividing your estimated earnings by the number of ad requests you made, then multiplying by 1000.

Ad request RPM = (Estimated earnings / Number of ad requests) * 1000

For example, if you earned an estimated $60 from 15,000 ad requests, your ad request RPM would equal ($60 / 15,000) * 1000, or $4.00.

How to use Adsense for making money online ?

Today we'll go through everything you need to know before you start making money with Google AdSense.

1. You can make money from adsense by setting up your own blog or website with handful of contents.

2. You can make money from adsense by setting up your youtube channel with handful of contents.

Note : Your website/blogs or youtube channel must meet google's criteria for adsense ads publishing in between your pages.

Some of the Frequently asked questions about Google Adsense in Nepal are listed below with possible answers :

  • Does Google AdSense work in Nepal?

Off course,Google adsense works in Nepal. It is one of the reliable income sources for many bloggers and Youtubers in Nepal. Nepali people are making money from Google's Adsense for content, AdSense for Youtube and Admob Ad publishing. Many people in Nepal are earning some handsome USD per month. So why can't you?

  • How much does AdSense pay per 1000 clicks?

Roughly estimated $0.2 – $2.5 per 1,000 views. Although it depends on many factors including the content of your site, location of your users, time on site and device breakdown. Google Adsense income depends highly on CPC and RPM rates you get from the contents, visitors and user time of your blog, apps and video contents.

  • How much AdSense pay for 1,000 views on YouTube?

On average, YouTube monetization for 1000 views (also known as CPM – Cost Per Mille) ranges from 0.5 to 6 USD based on the location of viewers and the target audience. The numbers may vary greatly, but most channels get 0.5 USD YouTube income per 1000 views.

  • How much YouTube pays in Nepal?

Nepal has an estimated CPM of about 0.60 $ to 1.10$ on average. The CPC can be one of the most determining factors for good income through google Adsence. It means the user of Nepal on average will get 0.60% to 1.10& per thousand impressions. CPC and CPM may vary according to the views your videos generates and the niche you are working on.

How Does Google AdSense Work on your website/blog?

To get started, you need to create a Google AdSense account. Then, add a small piece of code to your website, and that’s it. Later on, Google will display programmatic ads on your website to users.

" Make sure that your site complies with google's Program policies before you sign up. Note that to be eligible, you must meet certain eligibility requirements. When your blog or channel becomes eligible for monetization via AdSense, you can set up your AdSense account and link these products. If you are using blogger as your host you will get notified directly if you have sign up on adsense already. "

Google states: ”AdSense works by matching ads to your site based on your content and visitors. Advertisers who want to promote their products create and pay for the ads. Since these advertisers pay different prices for different ads, the amount you earn will vary.”

As the publisher of a blog, advertising can provide a healthy revenue stream for your online content. Advertisers are willing to pay to gain exposure to your audience. In the same way that a newspaper with a large circulation can charge advertisers more, the more popular your site and content become the more you can earn.

You can offer advertising space on your site directly to businesses that want to appear alongside your content. That’s called a direct deal. You can also use an ad network – such as Google AdSense – to sell your ad space on your behalf.

The way AdSense works is by serving ads that are relevant to the content appearing on a specific page of your blog. For example, if your blog is about adventure travel and you’ve just uploaded a post about a trek route in Nepal, AdSense might show an ad about travel insurance, hiking bagpack or warm clothing. As the owner of the site where the ad is appearing, AdSense pays you when a user views or interacts with an ad.

Genuine Suggestions : When to apply Google adsense for your blog?

With the ability to make online ads relevant to the content and readership of your blog, many advertisers are keen to pay a premium price for your ad space.

These ads come from Google Ads, which is a platform used by advertisers. To decide which ad appears on your website, Google AdSense runs an auction where the highest bidder among Google Ads advertisers wins. You’ll earn money each time someone clicks on your ad.

How Does Google AdSense Work on your Youtube channel?

Youtube is a video hosting platform, a computer program, subsidiary company of Alphabet Inc by google. AdSense is Google’s program that lets creators in the YouTube Partner Program get paid. To start getting paid on YouTube, set up an AdSense account from within YouTube Studio. Remember, having an active AdSense account is required to get paid your YouTube earnings.

Note: If you already use AdSense for other reasons outside of YouTube, sign in with the Google account used with your existing AdSense account. 

Create and link an AdSense account

You can earn money on YouTube by showing relevant ads in your videos or by claiming a Shorts bonus,for which you need to associate an approved AdSense account to earn money and get paid.

Creating an AdSense account and linking it to your channel is a crucial step toward getting paid on YouTube. Note that if you’re already in the YouTube Partner Program, you can change your linked AdSense account if you need to. You can also monetize more than one YouTube channel using the same AdSense account.


Google Adsense is the most preferred advertising program to new blogs and personal bloggers as it publishes ads on sites with low traffic. The more genuine and high RPM traffic your site generates the higher chance of earning more dollars from google ad platform. Also to mention, there are many other advertising platforms that offers high CPC and RPM ads to generate more money for you. We will catch up with those networks on the days to come !! Namaste !!

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